Top 10 Blog Post Ideas for Outdoor Brands 2024
Are you trying to brainstorm blog post ideas for your outdoor brand?
Running a business is already challenging, now add to it doing weekly blogs to keep your prospects engaged. It’s hectic
But, I am making it a bit less complicated with this list of 10 outdoor blog post ideas your readers will appreciate you for.
As an expert in connecting outdoor brands with their prospects through copywriting services—be it website copy, product descriptions, email copy, social media copy, or blogs— I can help..
So, if you are short on time or would need an expert’s input, let’s have a brief chat and see what your business needs the most.
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Outdoor Blog Post Ideas
1. Give a Sneak Peak of You or Your Team’s Experience
Your readers are not just looking for the latest hiking shoe or backpack, they want to have an experience, they want to make memories and have a good time.
So rather than a straight-to-the-point pushy advert, why not share your experience or your team’s.
For example, recount your hike up Mount Kilimanjaro, then throw in a subtle mention of how you didn’t experience the usual toe discomfort thanks to the shoe’s spacious toe box and how light they were, you forgot you had them on.
2. Outdoor Adventure Bucketlist
Not all blogs are meant to sell a product/service. Some are just meant to entertain, inspire and connect with the reader.
An adventure bucket list is one of those. When you list down experiences you want to try, you connect with your readers.
You also build credibility, assuring them that your outdoor brand is not just a business but something you are passionate about.
Besides, even though we said this can be a purely connection-intended blog, there’s no harm throwing in a few “must-haves” for every adventure, where you can mention some of your products.
3. How to Plan the Perfect Camping Trip
Your target customers are either outdoor junkies or beginner outdoor lovers. Some of them might not know how to plan a camping trip, and that’s where you come in.
Offer a comprehensive guide on planning a camping trip, from selecting the campsite to packing the right gear.
Highlight essential products from your brand that can make the trip smoother and more enjoyable.
4. Seasonal Outdoor Activities Guide
Everyone wants to get a full experience of an outdoor adventure and offering your readers insight into what to expect each season is invaluable.
Create a guide for outdoor activities tailored to each season.
Discuss the best hiking trails for spring, water sports for summer, fall foliage tours, and winter skiing or snowshoeing. Include recommendations for appropriate gear for each season, featuring your products.
5. Customer Adventure Stories
Social proof is everything. Statistically, 93% of consumer purchases are influenced by online reviews.
So, a customer positively talking about their experience using your products can significantly increase your sales.
Share stories from your customers about their adventures and how your products made their life easier.
Real-life testimonials and experiences can also inspire other readers and build trust in your brand.
6. Tips for Staying Safe
Educate your audience on safety measures and best practices for various outdoor activities.
You can cover topics like navigation skills, wildlife encounters, weather preparedness, and emergency protocols. Recommend safety gear from your product line that can help them stay safe.
7. Eco-Friendly Outdoor Practices
Sustainability is currently more crucial than ever, and the probability of your adventurous audience being eco-enthusiasts is very high.
Connect with them on this level, writing and recommending various sustainable outdoor practices.
This is also the time to share ways in which your brand supports conservation efforts and encourages eco-friendly outdoor adventures (be genuine, don’t make things up).
You can also highlight some eco-friendly products and initiatives that help reduce the impact on nature.
8. Gear Maintenance and Care Tips
Educate your readers on how to properly maintain and care for their outdoor gear. Offer tips on cleaning, storage, and repairs, emphasising the longevity and quality of your products.
9. Beginner’s Guide to (Activity)
Beginner adventurous are looking up to brands like yours to not only sell them outdoor gear but also offer insight and some tips.
Create a beginner’s guide for various outdoor activities, such as rock climbing, kayaking, or trail running.
Make this guide as simple and jargon-free as possible, and break down the basics, recommending beginner-friendly gear from your brand.
10. Interview with Outdoor Experts
Treat your readers to an exclusive, allowing them to hear from the outdoor enthusiasts, athletes, or professionals in the industry.
Explore their experiences, insights, and tips for maximising enjoyment in the great outdoors. No outdoor lover will not appreciate reading this, and they will trust you and your brand in the process.
Bonus Idea: Behind the Scenes Product Development
Take your readers behind the scenes of your product development process. Share how your gear is designed, tested, and manufactured.
Highlight the innovation and quality control that goes into creating your products, and if any, eco-friendly materials.
Final Thoughts
Running a good blog for your outdoor business is not easy, but I hope this list helps make it less complicated.
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Assuming you do two blogs a month, you can break down the list to over 24 blog post ideas serving you the whole year.
But if you would need further help, don’t hesitate to hit the button below.
